We are Barbara, Ursula and Martin: three siblings and the founders of laifain. We have long been united by our passion for travel and discovery. And especially by the love for our homeland South Tyrol. We believe that great moments can happen anywhere, with interesting people at the right time and in the right place. And so, in 2020, we developed a new idea: to make South Tyrol a unique experience. Here and now, with all senses and from a completely new perspective.
With our many years of experience in tourism and our know-how in product development, we set out on an exciting journey. We did a lot of research, spoke with different experts, travelled around, discovered wonderful places and met remarkable persons. And we arrived – at laifain.
What does “laifain” actually mean? Whenever we feel good, when we share beautiful moments with friends, it’s "simply fine". In South Tyrolean dialect, the word for this feeling is "laifain". What could suit us better?
What’s close to our hearts are special places and personalities that make them unique. We take you with us and show you the world of the locals, their culture, their everyday life and passion for their extraordinary projects. Spending quality time together is very important to us. That’s why laifain is not only our very special attitude to life and our promise - it’s also our name.